This advert that was made by canon is a single camera production that is showcasing their cameras. It shows the journey of a young boy growing up and how Canon cameras are a perfect way to document them growing up.
The advert begins with a close up shot of a baby boy as that is where every bodies life begins.It then cuts to a long shot dolly shot of the young boy running away from the camera but the camera is following him to show that he is growing up as he is able to walk now which is the effect that is given to the audience. We then see a close up shot of the boy after he opens the door and the camera pans up which is a transition that shows that the boy is growing up as we then see the boy looking older which tells the audience that the panning up was to show that he is getting older. We then get an establishing shot of the house that the boy is in before it quickly cuts to an establishing shot of the street that the boy lives on which is telling the audience that he is starting to explore now that he is older. It then cuts to a mid shot of the boy from behind before going back to a close up of the boys face to show the boys reaction to the bike. We then see a mid shot of the boy riding the bike down the street from his side before it then cuts and we see a birds eye view of the boy riding his bike down the dark street and whenever he goes further he lights the street up implying that he or anyone can bring brightness into peoples lives. We then see a mid shot transition to a long shot and the boy has grown up even more and we see three people around a car beckoning him to come over to them.We then see a birds eye view shot that is very similar to the birds eye view shot of him riding his bike but this time it is in the forest and he is in a car which shows that he is even more grown up as he is in a car and he is exploring further. We then cut to an over the shoulder shot of the man speaking before the camera pans to two girls in the back laughing which suggests to the audience that these two girls are his friends. We then see a POV shot of a girl running before it quickly cuts to a shot that tracks the man running and they are both smiling suggesting that they are having fun and chasing each other as he tries to splash her. Throughout the advert we see the boy creating light from darkness suggesting that he is bright and happy to the audience and that people can brighten up your life with the littlest of things even if you have a dark point in your life.
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